Creativity

Comedy Central: Cheesy Poofs

OhMyGod, they made Cheesy Poofs.

Published on Jul 18, 2011

Editor's Pick

To mark the 15th anniversary of South Park, Comedy Central has teamed up with Frito-Lay to turn Cheesy Poofs, the favorite snack of Cartman, Kenny et al, into reality. Cheesy Poofs will be sold exclusively through Wal-Mart at $2.99 a bag.

The snacks form part of a wider promotional campaign, dubbed Year of the Fan, which also involves the 'Ultimate 'South Park' Fan Experience', an 15,000 square foot exhibit at Comic-Con International in San Diego this month. There, fans will be able to get Cheesy Poofs for free from a replica of the school cafeteria and create South Park-style avatars to upload to Facebook, among other activities.

There will also be a behind-the-scenes documentary about the show to run on Comedy Central in the Fall, and social media activity on Facebook, Twitter and the South Park website.

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About

Credits

Date
Jul 18, 2011
Client:
Comedy Central

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