To mark the 15th anniversary of South Park, Comedy Central has teamed up with Frito-Lay to turn Cheesy Poofs, the favorite snack of Cartman, Kenny et al, into reality. Cheesy Poofs will be sold exclusively through Wal-Mart at $2.99 a bag.
The snacks form part of a wider promotional campaign, dubbed Year of the Fan, which also involves the 'Ultimate 'South Park' Fan Experience', an 15,000 square foot exhibit at Comic-Con International in San Diego this month. There, fans will be able to get Cheesy Poofs for free from a replica of the school cafeteria and create South Park-style avatars to upload to Facebook, among other activities.
There will also be a behind-the-scenes documentary about the show to run on Comedy Central in the Fall, and social media activity on Facebook, Twitter and the South Park website.