Creativity

How Old Is Trevor Noah? Comedy Central's 'The Daily Show' Campaign Will Tell You (Kind of)

Broadcaster Focuses on Popular Question in Lead-Up to New Host's Debut

By Jeanine Poggi. Published on Sep 14, 2015

Editor's Pick

Wondering how old Trevor Noah is? You're not alone. In fact, so many people are Googling that question that Comedy Central has come up with a response: "I am 72 years old," Mr. Noah says in a YouTube clip that surfaces as a search ad when you Google the phrase, "How old is Trevor Noah?"

It's one of several video responses that will appear in search results starting this week as part of Comedy Central's robust marketing push to introduce fans of "The Daily Show," and some potentially new, younger viewers, to Mr. Noah before the show re-launches on Sept. 28.

As big as the campaign will be, the largest in years for Comedy Central, the network is simultaneously trying to target certain messages to precise audiences. "It's a broader, more targeted and largest campaign we have done in some time," said Michele Ganeless, president, Comedy Central. "It's our marquee program so we are leaving no stone unturned."

Read the full story on Comedy Central's Trevor Noah campaign on Adage.com.

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About

Credits

Date
Sep 14, 2015
Client:
Comedy Central

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