Creativity

Comedy Central LatAm: Siesta

A sport so taxing, only Latinos have ever done well at it.

Published on Aug 13, 2012

Editor's Pick

While you were watching the Olympics and berating yourself for having that fifth chocolate chip cookie before bedtime, there was another intense competition going on in Sao Paulo. For Comedy Central's LatAm launch, Wieden & Kennedy and Hungry Man director Bryan Buckley introduce you to the Siesta World Cup, a competition that because of its rigorous and taxing demands, only Latinos have ever won.

The spot is a tongue-in-cheek look at how non-serious Latinos really are, and their ability to make fun of themselves using their natural comic talent. It's a show within a spot -- the mini-film, shot documentary style, could probably be a great addition to the comedy channel's line up. "The idea is simple: make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100% humor," said Guillermo Vega, ECD at W+K Sao Paulo.

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About

Credits

Date
Aug 13, 2012
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Comedy Central LatAm
ECD:
Icaro Doria
ECD:
Guillermo Vega
Copywriter:
Hernan Rebalderia
Art Director:
Santiago Dulce
Agency Producer:
Endy Hedman
Creative Vice President:
Sean Saylor
Creative Director:
Hernan Damilano
Planner:
Tiago Pereira
Production Company:
Hungry Man
Director:
Bryan Buckley
DOP:
Scott Henriksen
Editor:
Carlos Arias
Editing Company:
Rock Paper Scissors
EP:
Dan Duffy
Producer:
Mino Jarjoura
Post Prod:
The Mill
Music:
Beacon Street Studios
Sound Design/Arrangement:
Charlie Keating
Voice Over:
Heard City

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