Comedy Central Netherlands: '30 Rock' Toilet Paper

To promote Tina Fey's '30 Rock' airing on Comedy Central in the Netherlands, this Alec Baldwin toilet paper--Baldwin plays Jack Donaghy, Fey's boss, on the show--has been planted in office bathrooms across the country. The toilet paper drives traffic

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To promote Tina Fey's '30 Rock' airing on Comedy Central in the Netherlands, this Alec Baldwin toilet paper--Baldwin plays Jack Donaghy, Fey's boss, on the show--has been planted in office bathrooms across the country. The toilet paper drives traffic to a Web site with boss-hating related activities and contest.
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About

Credits
Date
Nov 14, 2008
Client:
Comedy Central Netherlands
Agency:
Modernista! Amsterdam
Executive Creative Director:
Boyd Coyner
Executive Creative Director:
Gary Koepke
Executive Creative Director:
Lance Jensen
Creative Director:
Nate Naylor
Art Director:
Diddo Velema
Interactive Designer:
Geoff Lillemon
Interactive Designer:
Anita Johnston
Programmer:
Satoshi Shiraishi
Retoucher:
Nick Strong
Print Producer:
Edo Kamstra
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