Creativity

Comedy Central Netherlands: '30 Rock' Toilet Paper

To promote Tina Fey's '30 Rock' airing on Comedy Central in the Netherlands, this Alec Baldwin toilet paper--Baldwin plays Jack Donaghy, Fey's boss, on the show--has been planted in office bathrooms across the country. The toilet paper drives traffic

Published on Nov 14, 2008

Editor's Pick

To promote Tina Fey's '30 Rock' airing on Comedy Central in the Netherlands, this Alec Baldwin toilet paper--Baldwin plays Jack Donaghy, Fey's boss, on the show--has been planted in office bathrooms across the country. The toilet paper drives traffic to a Web site with boss-hating related activities and contest.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 14, 2008
Client:
Comedy Central Netherlands
Agency:
Modernista! Amsterdam
Executive Creative Director:
Boyd Coyner
Executive Creative Director:
Gary Koepke
Executive Creative Director:
Lance Jensen
Creative Director:
Nate Naylor
Art Director:
Diddo Velema
Interactive Designer:
Geoff Lillemon
Interactive Designer:
Anita Johnston
Programmer:
Satoshi Shiraishi
Retoucher:
Nick Strong
Print Producer:
Edo Kamstra

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.