Creativity

Mother's Monkey Stars In 'Careless Whisper' Cover Version For Comic Relief

Video Promotes Monkey's New 'Autobiography' To Raise Money For Charity

Published on Nov 26, 2013

Editor's Pick

Mother London's knitted Monkey -- a veteran of UK ads for many years --- is supporting this year's Comic Relief charity Christmas appeal with this hilarious video, a cover version of George Michael's 80s hit Careless Whisper. True to the original, Monkey dons a white jacket and croons about his infidelity, cavorting with two 80s babes behind each other's back as he gets them to read his book. According to Mother, George Michael himself gave his blessing to the project.

It has been created to promote Monkey's "Autobiography" (a real book penned by Mother creatives), proceeds of which will go to Comic Relief as the charity's main Christmas fundraiser. (The book is available on Amazon and in Monkey's own online shop).

Monkey's life story may actually be of interest to advertising folk. Since the 90s, the knitted sock monkey (originally created by The Jim Henson Company's Creature Shop) has appeared in campaigns for several brands including TV company ITV Digital and the tea brand PG Tips. Mother, having created the character, fought a legal dispute with ITV Digital about the intellectual rights to the character, eventually donating them to Comic Relief. The charity now acts as Monkey's agent, licensing him out to brands such as PG Tips.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 26, 2013
Agency:
Mother London
Client:
Comic Relief

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.