Creativity

Companhia Athletica: Work Out

Change your routine.

Published on May 11, 2010

Editor's Pick

DDB Brasil and Companhia Athletica are encouraging sedentary desk jockeys to change their lifestyle with this handcrafted print effort that transforms computer components into athletic movers and shakers. Silhouettes of gym-goers were created with electronics parts over the course of four months. The production process is documented on a website, where the posters are also available for download.

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About

Credits

Date
May 11, 2010
Agency:
DDB Brasil
Client:
Companhia Athletica
Creative Director:
Sergio Valente
Creative Director:
Rodrigo Almeida
Creative Director:
Renata Florio
Creative Director:
Moacyr Neto
Creative:
Renata El Dib
Creative:
Murilo Melo
Web Producer:
"Denis" Gustavo Alves
Programmer:
Fernando Kreigne
Media:
Valdir Vieira
Media:
Daniela Dib da Silveira
Art Buyer:
Clariana R. da Costa
Art Buyer:
Carmen Castillo

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