Creativity

Comviq: Ringback Tones

A song launched via one cellphone number

Published on May 03, 2011

Editor's Pick

To launch its new Ringback tones service, which plays music rather than a traditional ringing sound when callers call a cellphone, Swedish telecoms brand Comviq teamed up with native pop star Veronica Maggio and Universal Music.

Maggio released her new single as a track that could be heard only when callers rang one cellphone number - belonging to a Swedish student and music fan, Firat Delen. Fans could listen to the track by calling Delen over two weeks and also follow his experience on Facebook. The single went gold, with radio stations also calling to listen to it, and 56% of callers signed up for the Ringback tones service.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 03, 2011
Agency:
Forsman & Bodenfors
Art Director:
Annika Frankel
Client:
Comviq
Copywriter:
Robert Lund
Copywriter:
Marcus Hagglof
Designer:
Axel Soderlund
Agency Producer:
Magnus Kennhed
Web Producer:
Peter Gaudiano
Digital Innovation:
Stefan Thomson
Production Company:
ACNE
Director:
Marcus Svanberg
PR:
Spotlight PR
PR:
Universal Music
Music:
Veronica Maggio

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.