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Condomania Vacuum-Packs Couples In Plastic for Eerie, Beautiful Ads

Photographer Hal Has Been Shooting Confined Couples for a While Now

Editor's Pick

Photographer Hal is a Japanese photographer whose awesome work features objects and humans vacuum-packed, tightly, inside plastic. According to his blog, he brings complete strangers to confined, "crucible-like" spaces to convey a theme of "love." His latest project is beautifully co-opted by Ogilvy & Mather Tokyo for client Condomania, which released a series of print ads showing couples bound together as closely as possible, thanks to copious amounts of plastic. A tagline on the images reads: "Preserve the Love. Wear a Condom."

A film that shows the process of creating the ads is even more disturbing than the ads themselves. It features some really illuminating thoughts from the couple inside the plastic, who explain how, despite the discomfort and creepiness of being packed together like that, they did feel like they were literally becoming one. As Hal himself says, "Human beings aren't completed if they're just by themselves. It's when they come together, when they come really close that they're finally completed."

Fair enough, but maybe this would have been better as an ad for Space Bags?

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About

Credits
Date
May 05, 2014
Agency:
Ogilvy & Mather Tokyo
Client:
Condomania
Category
Latest Creativity News on Ad Age

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