Creativity

James Corden Goes From 'Carpool Karaoke' to Car Insurance in U.K. Campaign for Confused.com

Price Comparison Site Says 'Late Late Show' Host Is 'World's Most Famous Driver'

By Alexandra Jardine. Published on Aug 03, 2016

Editor's Pick

He's become a huge star in the U.S. thanks to his "Carpool Karaoke" videos from "The Late Late Show" -- and now U.K. car insurance comparison website Confused.com has snapped James Corden up to star in its new ad campaign.

Corden -- who recently said in an interview that he's been given a better reception in America than Britain -- has previously appeared in ads for Cadbury in the U.K., but that was before his metoric rise to fame in the U.S. Since joining "The Late Late Show" in 2015, he has earned a staggering 1.5 billion views on YouTube for "Carpool Karaoke," with celebrities such as Adele and Michelle Obama appearing. Confused.com says this makes him "the world's most famous driver."

In the new campaign drives a friend around London in the spot, by Karmarama, and finds a miraculous "winning streak" of green traffic lights all the way. The campaign replaces a long-running series of ads for Confused.com which featured a character called "Brian the robot," created by Publicis.

Nik Studzinski, chief creative officer at Karmarama said: "We're really excited to launch this new campaign for Confused.com. It marks a big shift, strategically and creatively, from where the business has been before. And in this incredibly competitive category, you need a creative idea with real substance to separate yourself from the rest of the pack. We have that, as well as one of the biggest stars of the moment -- James Corden."

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About

Credits

Date
Aug 03, 2016
Agency:
Karmarama
Chief Marketing Officer:
Paul Troy
Client:
Confused.com
Creative Team:
Paul Pearson
Creative Team:
Laila Milborrow
Chief Creative Officer:
Nik Studzinski
Creative Agency Planner:
Will Hodge
Agency Producer:
James Faupel
Production Assistant:
Samuel Topley
Managing Partner:
James Denton-Clark
Account Director:
Eilidh McGregor
Account Executive:
Abigail Sands
Production Company:
Sonny London
Director:
Fredrik Bond
Executive Producer:
Helen Kenny
Producer:
Alicia Richards
Production Manager:
Catriona Irving
Director of Photography:
Crille Forsberg
Production Designer:
Sam Tidman
1st AD:
Chris Kelly
Offline Editor:
Marshall Street Editors
Editor:
Patric Ryan
Assistant Editor:
Matthew Pochettino
VFX Post:
MPC
VFX Supervisor:
Bill McNamara
VFX Artist:
Bruno Fukumothi
VFX Assistant:
Grant White
VFX Assistant:
Danit Klibansky
VFX Assistant:
Andrew Roberts
Colorist:
Richard Fearon
Sound Design:
Ben Leaves
Sound Design Studio:
Grand Central Recording Studios

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