The distinctive tones of Liam Neeson give a voice to "ice" in the latest spot by environmental group Conservation International to use a top actor as the warning voice of nature.
In "Ice," which debuts ahead of the United Nations Framework Convention on Climate Change negotiations in Paris, Neeson issues a stark warning: while he's falling into the sea in huge chunks and making sea levels rise, we're doing nothing about it. Let's face it, if Neeson can't persuade you -- who could?
Previous spots in the campaign featured the likes of Julia Roberts, Harrison Ford and Kevin Spacey. "The Ocean," voiced by Ford, won a Cannes Gold Lion award this year. The campaign was developed by TBWA/Media Arts Lab under the creative direction of Lee Clow.