Creativity

Liam Neeson Is the Voice of 'Ice' -- and You'd Better Listen Up

Actor Issues a Stark Warning in Latest Conservation International Ad

By Alexandra Jardine. Published on Nov 12, 2015

Editor's Pick

The distinctive tones of Liam Neeson give a voice to "ice" in the latest spot by environmental group Conservation International to use a top actor as the warning voice of nature.

In "Ice," which debuts ahead of the United Nations Framework Convention on Climate Change negotiations in Paris, Neeson issues a stark warning: while he's falling into the sea in huge chunks and making sea levels rise, we're doing nothing about it. Let's face it, if Neeson can't persuade you -- who could?

Previous spots in the campaign featured the likes of Julia Roberts, Harrison Ford and Kevin Spacey. "The Ocean," voiced by Ford, won a Cannes Gold Lion award this year. The campaign was developed by TBWA/Media Arts Lab under the creative direction of Lee Clow.

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About

Credits

Date
Nov 12, 2015
Agency:
TBWA/Media Arts Lab
Client:
Conservation International

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