Creativity

Conservation International: Site Redesign

While its "Wax" PSA featuring Harrison Ford had an element of humor, Earth-savi

Published on May 27, 2008

Editor's Pick

While its "Wax" PSA featuring Harrison Ford had an element of humor, Earth-saving outfit Conservational International gets serious and down to business with a newly redesigned website courtesy of Atmosphere BBDO.

The info-loaded site features a new message from a more straightforward Ford about the issue of burning forests and its consequences. Along with the video, visitors can scour several areas including an educational section that offers insight into climate change, an exploration area to check out priority hotspots and conservation regions, and a link to donate $15 for your own acre to protect.

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About

Credits

Date
May 27, 2008
Agency:
Atmosphere BBDO
Senior Creative Director:
Arturo Aranda
Associate Creative Director:
Tinus Strydom
Art Director:
Elena Fridman
Client:
Conservation International
Developer:
Eric Moore
Developer:
Brian Wall
Developer:
Paul Whittemore
Director of Development:
David Moore
Senior Interactive Artist:
Chris Nordeling
Producer:
Nana Obermann
Producer:
James Coleman
Director of Production:
Donna Farmer

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