Home Gallery Interactive (image) Constellation Wines Pass the Bottle Constellation Wines: Pass the Bottle Matchmake your friends with wine. Published on May 21, 2012 Editor's Pick Constellation Wines US is targeting Facebook users with Pass the Bottle, a social game that allows them match different wine brands to their Facebook friends. Consumers select the friend they want to pair a wine with, and the application, developed by Organic, will pair each friend with one of the distinct 'personalities' of the seven brands (10 total wines) in the program, 'passing' that friend the bottle. The personalities range from the 'sweet, playful and spontaneous Blufeld Riesling' to the 'feisty, rebellious, captivating Diseno Malbec' and the 'chic, versatile, effortless Mouton Cadet.' Those taking part can also be eligible for rewards, which range from discounts on Pass the Bottle wines, to a national sweepstakes for VIP packages to Lollapalooza in Chicago this August. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 21, 2012Agency:Organic Inc.Client:Constellation Wines Tagsdrinks Facebook CategorySocial Media Latest Creativity News on Ad Age Your Friday Wake-Up Call: Facebook's Big Ad Problem, Apple's Cookie Crackdown and the NFL Ratings Slip Chris Beresford-Hill Becomes Chief Creative Officer of TBWA/Chiat/Day New York Your Thursday Wake-Up Call: Bad, Bad Startup Branding. Plus, Will Ad Agencies Embrace Consultancies? Related work Wells Fargo: Holiday Magic BBDO San Francisco National Park Foundation: We Are Still Marching Organic Inc. Pepsi: Live For Now Organic Inc.