Creativity

Contagion: Bacteria Billboard

Really viral.

Published on Sep 09, 2011

Editor's Pick

To promote the new Warner Bros. movie "Contagion" Lowe Roche had some fun playing around with massive amounts of bacteria and fungi. Two giant petri dishes full of bacteria were installed in a storefront in Toronto. Over next couple of days, the bacteria multiplied, producing a one-of-a-kind billboard that depicts the spread of the virus, just like the film. Bacteria included penicillin, mold and pigmented bacteria.

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About

Credits

Date
Sep 09, 2011
Agency:
Lowe Roche Toronto
Client:
Contagion
Creative Director:
Steph Mackie
Creative Director:
Mark Biernacki
Art Director:
Glen D'Souza
Copy Writer:
Mike Takasaki
Producer:
Beth MacKinnon
Producer:
Terri Vegso
Producer:
Liz Walker
Planner:
Andrew Carty
Microbiologist:
Patrick Hickey
Prod. Co.:
Untitled Films
Prod. Co.:
Curb Media
Director:
Tyler Williams
Director:
Dean Vargas

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