Creativity

A Mom's Guilt, and Her Son's Trust, Captured in Spot for Portugal Supermarket Continente

Spot by Fuel Lisboa Centers Around Trust

Published on Mar 19, 2014

Editor's Pick

For the biggest supermarket chain in Portugal comes this effective spot (at least for moms who have ever experienced some form of "mom guilt") by Fuel Lisboa. The spot centers around trust -- the idea that it's something that's important to all of us, in all our relationships. It features a mom rushing to reach an unspecified destination, who switches from modes of transport in the hopes that it'll help her evade bad traffic and bad weather.

The chain was elected one of Portugal's most trusted brands by Reader's Digest.

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About

Credits

Date
Mar 19, 2014
Agency:
FUEL LISBOA
Client:
Continente
Creative Director:
Marcelo Lourenco
Creative Director:
Pedro Bexiga
Copywriter:
Marcelo Lourenco
Art Director:
Pedro Bexiga
Agency Producer:
Pedro Silva
Agency Producer:
Rita Santos
Director:
Fred Oliveira
Production Company:
Krypton
Sound Design:
Indigo

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