For the biggest supermarket chain in Portugal comes this effective spot (at least for moms who have ever experienced some form of "mom guilt") by Fuel Lisboa. The spot centers around trust -- the idea that it's something that's important to all of us, in all our relationships. It features a mom rushing to reach an unspecified destination, who switches from modes of transport in the hopes that it'll help her evade bad traffic and bad weather.
The chain was elected one of Portugal's most trusted brands by Reader's Digest.
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