A Mom's Guilt, and Her Son's Trust, Captured in Spot for Portugal Supermarket Continente
Spot by Fuel Lisboa Centers Around Trust
Published On
Mar 19, 2014
Editor's Pick
For the biggest supermarket chain in Portugal comes this effective spot (at least for moms who have ever experienced some form of "mom guilt") by Fuel Lisboa. The spot centers around trust -- the idea that it's something that's important to all of us, in all our relationships. It features a mom rushing to reach an unspecified destination, who switches from modes of transport in the hopes that it'll help her evade bad traffic and bad weather.
The chain was elected one of Portugal's most trusted brands by Reader's Digest.
Credits
- Date
- Mar 19, 2014
- Brand :
- Continente
- Client :
- Continente
- Agency :
- FUEL LISBOA
- Creative Director :
- Marcelo Lourenco
- Creative Director :
- Pedro Bexiga
- Copywriter :
- Marcelo Lourenco
- Art Director :
- Pedro Bexiga
- Agency Producer :
- Pedro Silva
- Agency Producer :
- Rita Santos
- Director :
- Fred Oliveira
- Production Company :
- Krypton
- Sound Design :
- Indigo
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