Converse: Color Reclaim

Out of ugliness comes art.

Published on

Editor's Pick

Converse continues its patronage of the arts with this inspiring restoration effort in Latin America, created out of La Comunidad. With the "Color Reclaim" project, the sports brand transformed the abandoned spaces under urban highways in Latin American countries into vibrant cultural arts centers. What were once dumping grounds have now become fertile play spaces for artists, musicians, skaters and to practice their crafts, and community hubs where neighbors can experience the creativity of the city.

Converse is overseeing the recovery spaces for the year, after which they will be handed over to the communities for permanent upkeep.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 20, 2013
La Comunidad
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age