Converse: Connectivity Revisited

With its creative impulse obviously overflowing, New York-based agency Anomaly has created more than 20 eclectic microsites revolving around Converse's latest "Connectivity" campaign.

By starting out on the aptly titl

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With its creative impulse obviously overflowing, New York-based agency Anomaly has created more than 20 eclectic microsites revolving around Converse's latest "Connectivity" campaign.

By starting out on the aptly titled Thisistheindexpage.com, which features wallpaper of Converse wares in the background among other images, visitors can scroll down a menu of several URLs. The sites represent a range of content and duration and include names like OnaShoeStringFilms.com that features a short film of several talking shoelaces, KissingBackwithRoss.com, which shows a somewhat cringeworthy kissing display of a bearded, bespectacled guy who's smooching a message on a glass surface with what could be icing or shaving cream. But one of the most creative and interesting inclusions is ConverseSpellingBee.com, which, by spelling a given word in Google, a paid search ad shows up at the top to take you to the next round.

Throughout each microsite and on the homepage, though, visitors can click directly to Converse's official "Connectivity" destination. Here, we see images of a who's who of indie rock stars/Converse spokespeople and hear the song "My Drive Thru", written by Pharrell Williams and including contributions from the oddly-paired duo of Santogold and The Strokes' singer Julian Casablancas.
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About

Credits
Date
Jul 02, 2008
Client:
Converse
Agency:
Anomaly
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