Converse: Fall Seven Times. Stand Up Eight

Dwayne Wade of the Miami Heat has a new Converse signature shoe line and a campaign to go with it, of course, which includes these print, outdoor and wildposting efforts. The falling down and getting up theme is not meant to imply that Wade has a par

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Dwayne Wade of the Miami Heat has a new Converse signature shoe line and a campaign to go with it, of course, which includes these print, outdoor and wildposting efforts. The falling down and getting up theme is not meant to imply that Wade has a particularly hardluck past
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About

Credits
Date
Nov 23, 2005
Client:
Converse
Creative Director:
John Butler
Associate Creative Director:
Tom Coates
Art Director:
Ricardo Viramontes
Copywriter:
Tom Coates
Copywriter:
Lyle Yetman
Designer:
Eric Baldwin
Designer:
J.P. Guiseppi
Photographer:
Steve Bonini
Agency:
Butler Shine
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