Creativity

Converse: Festivals

Perfect Fools, Amsterdam kicks off its recent opening with a social networking effort for Converse.

Targeted at concertgoers throughout the continent, the "Converse Festivals" site celebrates 100 years of the brand's

Published on Aug 18, 2008

Editor's Pick

Perfect Fools, Amsterdam kicks off its recent opening with a social networking effort for Converse.

Targeted at concertgoers throughout the continent, the "Converse Festivals" site celebrates 100 years of the brand's existence by inviting users to organize their festival-going activities online. Backed by the Pharrell-penned "My Drive Thru" theme song for Converse, the destination lets visitors create their own online group based on various Chucks-sponsored Euro fests like Roskilde, Melt and Lowlands.

In creating your group, you can invite and add friends, select the acts you saw at whichever event and then share photos, videos and anecdotes. The summer events involving Converse have officially come to a close, but the site will live on as a social networking tool and as a planning platform for upcoming shows you and your mates may want to attend.

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About

Credits

Date
Aug 18, 2008
Client:
Converse
Agency:
Perfect Fools Amsterdam
Executive Creative Director:
Mark Chalmers
Creative:
Tony HÃ'¶gqvist
Creative:
Patrick Gardner
Creative:
Christian MezÃ'¶fi
Creative:
Oskar Sundberg
Creative:
David Genelid
Creative:
BjÃ'¶rn Kummeneje
Creative:
Karl WahlstrÃ'¶m
Production Company:
Perfect Fools
Producer:
Jonas Stenqvist
Musical Artist:
Pharrell Williams
Musical Artist:
Santogold Santogold
Musical Artist:
Julian Casablancas
Song:
My Drive Thru

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