Creativity

Converse Tells Shoe Wearers That They're Just Not Cool Enough

Wear sneakers, get awesome

Published on Mar 14, 2013

Editor's Pick

Shoe-wearers, you're not cool. You hail cabs, run at dawn, dance around -- all healthy, well adjusted, and frankly, boring things. If, that is, you buy into Converse and Anomaly's "Wear Sneakers" campaign, which encourages you to pull on some sneakers and do things a little differently. It just takes one minor adjustment. For example, riding a bike in shoes (and in tandem) is totally lame. But do it at night, on the pavement, and a little recklessly, and you pass the test (and save cab fare!). Smuggler's Tristan Patterson directs.

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About

Credits

Date
Mar 14, 2013
Agency:
Anomaly
CCO:
Mike Byrne
Client:
Converse
ECD/Art Director:
Ian Toombs
ECD/Copywriter:
Sheena Brady
Art Director:
Roy Torres
Copywriter:
Nick Terzis
EP/Head of Production:
Andrew Loevenguth
Producer:
Matt Flaherty
Producer:
Kristine Ling
Prod. Co.:
Smuggler
Director:
Tristan Patterson
Exec. Producer:
Brian Carmody
Exec. Producer:
Patrick Milling Smith
Exec. Producer:
Lisa Rich
Exec. Producer:
Allison Kunzman
Exec. Producer:
Laura Thoel
Head Of Production:
Andrew Colon
Producer:
Gustav Geldenhuys
Production Supervisor:
Taeko Masuyama
DOP:
Matthew J. Lloyd
1st AD:
Rudy van Zyl
Production Design:
Michael Grasley
Art Director:
Nick Kelley
Costume Designer:
Jennifer Johnson
Editorial:
Cosmo Street
Editor:
Aaron Langley
Post:
Company 3
Visual FX:
Switch
Sound:
Heard City

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