Creativity

Converse Tells Shoe Wearers That They're Just Not Cool Enough

Wear sneakers, get awesome

Published on Mar 14, 2013

Editor's Pick

Shoe-wearers, you're not cool. You hail cabs, run at dawn, dance around -- all healthy, well adjusted, and frankly, boring things. If, that is, you buy into Converse and Anomaly's "Wear Sneakers" campaign, which encourages you to pull on some sneakers and do things a little differently. It just takes one minor adjustment. For example, riding a bike in shoes (and in tandem) is totally lame. But do it at night, on the pavement, and a little recklessly, and you pass the test (and save cab fare!). Smuggler's Tristan Patterson directs.

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Credits

Date
Mar 14, 2013
Agency:
Anomaly
Chief Creative Officer:
Mike Byrne
Client:
Converse
Executive Creative Director:
Ian Toombs
ECD/Copywriter:
Sheena Brady
Art Director:
Roy Torres
Copywriter:
Nick Terzis
EP/Head of Production:
Andrew Loevenguth
Producer:
Matt Flaherty
Producer:
Kristine Ling
Production Company:
Smuggler
Director:
Tristan Patterson
Executive Producer:
Brian Carmody
Executive Producer:
Patrick Milling Smith
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Executive Producer:
Laura Thoel
Head of Production:
Andrew Colon
Producer:
Gustav Geldenhuys
Production Supervisor:
Taeko Masuyama
Director of Photography:
Matthew J. Lloyd
1st Assistant Director:
Rudy van Zyl
Production Design:
Michael Grasley
Art Director:
Nick Kelley
Costume Designer:
Jennifer Johnson
Editorial:
Cosmo Street
Editor:
Aaron Langley
Post Producer:
Company 3
Visual Effects:
Switch
Sound Director:
Heard City

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