Converse: The Canvas Experiment-Best of 2011 PD/OOH #8

These shoes aren't made for walkin.

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Editor's Pick

480 Converse All Stars take on a new role in The Canvas Experiment, a new installation created out of Perfect Fools. Each of the shoes is attached to a motor controlled by three synchronized servers, turning them into pixels within a 5.5m x 3.6m high fully-functional digital screen. According to the Perfect Fools blog, Converse is about creating a "world of engaging brand experiences with music, art and events," so why not make "the shoes themselves the experience?"

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About

Credits
Date
Apr 29, 2011
Client:
Converse
Digital Agency:
Perfect Fools
Category
Latest Creativity News on Ad Age

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