Converse: Which Shoe Are You?

Create your perfect shoe.

Published on Jul 21, 2011

Editor's Pick

Converse is inviting customers to create and customize their perfect shoe, with Which Shoe Are You?, an app on its UK website.

Users first choose from three styles - Rock n Roll, Skate or Preppy - before going on to make a series of additional choices to help refine their shoe in line with their personal look. Options include Hi/Lo, Night/Day, Leather/Canvas, Custom/Original, and Good Boy/Bad Boy. Once the process is complete, they can check out and buy the shoe, and have the option to share their creations via Facebook, Twitter, Tumblr and

The app was created by Perfect Fools, which has worked on a series of initiatives to enhance Converse's on- and offline retail experience, including The Canvas Experiment, which picked up several Cannes Lions this year.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 21, 2011
Perfect Fools

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.