Converse: Which Shoe Are You?

Create your perfect shoe.

Published on

Editor's Pick

Converse is inviting customers to create and customize their perfect shoe, with Which Shoe Are You?, an app on its UK website.

Users first choose from three styles - Rock n Roll, Skate or Preppy - before going on to make a series of additional choices to help refine their shoe in line with their personal look. Options include Hi/Lo, Night/Day, Leather/Canvas, Custom/Original, and Good Boy/Bad Boy. Once the process is complete, they can check out and buy the shoe, and have the option to share their creations via Facebook, Twitter, Tumblr and

The app was created by Perfect Fools, which has worked on a series of initiatives to enhance Converse's on- and offline retail experience, including The Canvas Experiment, which picked up several Cannes Lions this year.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 21, 2011
Perfect Fools
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age