Converse is inviting customers to create and customize their perfect shoe, with Which Shoe Are You?, an app on its UK website.
Users first choose from three styles - Rock n Roll, Skate or Preppy - before going on to make a series of additional choices to help refine their shoe in line with their personal look. Options include Hi/Lo, Night/Day, Leather/Canvas, Custom/Original, and Good Boy/Bad Boy. Once the process is complete, they can check out and buy the shoe, and have the option to share their creations via Facebook, Twitter, Tumblr and Blogger.com.
The app was created by Perfect Fools, which has worked on a series of initiatives to enhance Converse's on- and offline retail experience, including The Canvas Experiment, which picked up several Cannes Lions this year.