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Coor Down: Integration -- Best of 2012 TV #5

Inclusion.

Editor's Pick

CoorDown, the national association for people with Down Syndrome in Italy and Saatchi & Saatchi are marking the UN World Down Syndrome Day in an exceptionally creative way.

Themed "integration," the campaign, which runs today, will program alternative versions of well-known commercials and television shows.

The project, which runs in collaboration with brands like Carrefour, Toyota and illy coffee, takes inclusion to a new level. For example, a regularly scheduled ad for illy coffee, which sees a man strolling across a street and doing a little dance, will run exactly the same way -- except the main character will be replaced by someone with Down Syndrome.

The focus, which is on treating those with the condition exactly the same way as those without, was previously reflected in a lauded effort by retailer Target, which quietly included a 6 year-old boy with Down Syndrome in one of its ads.

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About

Credits
Date
Mar 21, 2012
Agency:
Saatchi & Saatchi
Client:
Coor Down
ECD:
Agostino Toscana
CD:
Agostino Toscana
CD:
Alessandro Orlandi
CD:
Luca Lorenzini
CD:
Luca Pannese
AD:
Luca Pannese
CW:
Luca Lorenzini
Supporting Creative Team:
Antonio Gigliotti
Supporting Creative Team:
Micaela Trani
Supporting Creative Team:
Nico Marchesi
Supporting Creative Team:
Riccardo Catagnano
Supporting Creative Team:
Davide Vismara
Supporting Creative Team:
Sonia Cosentino
Supporting Creative Team:
Anselmo Tumpic
Supporting Creative Team:
Elena Cicala
Supporting Creative Team:
Fabio D'alessandro
Supporting Creative Team:
Manuel Musilli
Supporting Creative Team:
Antonio Di Battista
Supporting Creative Team:
Tommaso Zago
Supporting Creative Team:
Eliana Frosali
Supporting Creative Team:
Antonio Tardio
Supporting Creative Team:
Daniele Barone
Supporting Creative Team:
Emanuele Quadri
Supporting Creative Team:
Giulio Frittaion
Supporting Creative Team:
Marco Dispenza
Supporting Creative Team:
Massimo Paternoster
Supporting Creative Team:
Alberta Schiatti
Supporting Creative Team:
Raffaele Bellezza
Production Company:
Akita
Production Company:
Made
Production Company:
Mercurio
Production Company:
Catsound
Production Company:
Sing Sing
Production Company:
Networks
Production Company:
Castadiva Pictures
Production Company:
Myavalon
Production Company:
Band
Production Company:
Top Digital
Production Company:
Disc 2 Disc
Production Company:
Flippermusic
Director:
Luca Maroni
Director:
Bosi e Sironi
Director:
Nadia De Paoli
Director:
Xavier Mairesse
Director:
Jose Pratt
Director:
Leone Pompucci
Photographer:
Davide Bodini
Photographer:
Mecanique Generale
Photographer:
Matteo Cremonini
Photographer:
Platinum
Photographer:
Boudwjin Smit
Photographer:
Lorenzo Scolari
Post Production:
Balalo
Post Production:
Rebelicon
Post Production:
Matteo Tranchellini
Art Buyer:
Rossana Coruzzi
Producer & Traffic:
Raffaella Scarpetti
Producer & Traffic:
Erica Lora Lamia
Producer & Traffic:
Silvana Gabelli
Producer & Traffic:
Sabrina Sanfratello
Producer & Traffic:
Ella Elliot
Producer & Traffic:
Alberto Greco
Producer & Traffic:
Lorena Scarazzati
Producer & Traffic:
Nadia Taglia
Producer & Traffic:
Livia Pompili
Producer & Traffic:
Angela Ferrante
Producer & Traffic:
Roberto Rubini
PR:
Rachele Dottori
Web Development:
Silvio Coco
Web Development:
Dario Cataldi

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