Prepare to Weep: Coordown's New Video for World Down Syndrome Day

Children with Down Syndrome Talk About Their Happy Lives in Moving Film

Published on Mar 13, 2014

Editor's Pick

This tear-jerker of a video is the latest in Saatchi & Saatchi Milan's moving efforts to promote National Down Syndrome Day, March 21, and Coordown, an organization supporting families of kids with Down Syndrome. Here, children and adults from all over the world speak to the camera about the fullfilling and happy lives they lead, despite the fact they were born with Down Syndrome. The campaign was inspired by an email sent to CoorDown from a pregnant mother whose baby was diagnosed with Down Syndrome. She asked, "What kind of life will my child have?"

The agency then found 15 people with Down Syndrome from all over Europe to answer her question.

This year's campaign was inspired by an email that a pregnant mother, expecting a child with Down syndrome, has recently sent to CoorDown. The official hashtag for the campaign is #DearFutureMom.

Saatchi Milan is known for its innovative efforts around the cause, including this award-winning campaign from 2012 that integrated actors and models with Down Syndrome into familiar TV and print advertisements.

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Mar 13, 2014
Saatchi & Saatchi Milan
Executive Creative Director:
Agostino Toscana
Creative Director:
Luca Lorenzini
Creative Director:
Luca Pannese
Art Director:
Luca Pannese
Luca Lorenzini
Luca Lucini
Production Company:
The Family Film
Agency Producer:
Sabrina Sanfratello
Head of TV:
Raffaella Scarpetti
Original Music:
Alessandro Cristofori (Stabbiolo Music)
Original Music:
Diego Perugini (Stabbiolo Music)
Post Production:
XChanges Vfx
Color Grading:
Band Audio
Post Production:
Top Digital Cat Sound International
Pasquale Anselmo

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