Creativity

Coors: Beer Drinkers Against the Mistreatement of Beer

Join the fight against “hot shipping”—the shipping of beer by brewers who don’t believe in refrigerated trucks and

rail cars—by clicking onto the official

Published on Oct 07, 2005

Editor's Pick

Join the fight against “hot shipping”—the shipping of beer by brewers who don’t believe in refrigerated trucks and

rail cars—by clicking onto the official
class"smallblack" target="new">website
of Beer Drinkers Against the Mistreatment of Beer. The tongue-in-cheek

site for the spoofy organization was created by Coors to rally consumers around the cause of beer that’s kept cold

and fresh during shipping. In addition to hilarious fake news stories in the vein of The Onion and equally

ridiculous videos, visitors can also take a moment to sign an e-petition and make their inebriated voice heard.

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