Choose Your Summer Outdoor Thrills With Coors' VR Experience

Bar Visitors Can Opt for Kayaking, Surfing or Mountain Biking in Campaign From 72andSunny

By Alexandra Jardine. Published on May 31, 2016

Editor's Pick

Coors is letting bar-goers choose their summer outdoor adventure with a virtual reality campaign in which they can choose to go white water kayaking (seen here), downhill mountain biking or surfing.

The VR experience, which will also run on YouTube as a series of 360 degrees videos, will be available in thousands of bars across the U.S., with participants using a Google Cardboard viewer. Viewers will be given a Coors Light as a "reward" afterwards, delivered by a brand ambassador.

Each adventure begins with a panoramic view from the top of the Rocky Mountains and lets users choose which "summer mountain" activity they'll explore. All were filmed in Australia. In the surfing VR experience, viewers can ride the Shipstern Bluff in Tasmania, while the kayaking VR course allows them to navigate the waters of Behana Gorge, Wooroonooran. The mountain biking experience was filmed in Cairns, which hosted the Mountain Bike World Cup 2016.

The experience was created by 72andSunny and produced by Unit9.

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May 31, 2016
Chief Executive Officer:
Gavin Hattersley
Chief Marketing Officer:
David Kroll
Sr. Director, Brand Marketing:
Elina Vives
Director of Marketing:
Ryan Marek
Director of Marketing:
Brendan Noonan
Associate Marketing Manager:
Jen Nave Herrmann
Chief Executive Officer/Founder:
John Boiler
Chief Creative Officer, Co-Founder:
Glenn Cole
Partner, Executive Creative Director:
Bryan Rowles
Partner, Executive Creative Director:
Jason Norcross
Creative Director:
Jed Cohen
Creative Director:
Galen Graham
Lead Designer:
Anthony Alvarez
Sr. Writer:
Alberto Garcia Orte
Jr. Designer:
Chris Ruh
Jr. Writer:
Matt Fink
Executive Film Producer:
Jim Haight
Sr. Film Producer:
Perrin Rausch
Jr. Film Producer:
Jamie Glass
Group Brand Director:
James Stephens
Brand Director:
Andrew Krensky
Brand Coordinator:
Anthony Fernandez
Business Affairs Director:
Christina Rust
Jr. Business Affairs Manager:
Noah Winter
Group Strategy Director:
Matt Johnson
Eddie Moraga
Production Company:
Executive Producer:
Luca De Laurentiis
VFX Production:
Rapid VR
Editorial Company:
Rapid VR
Dave Klaiber
Executive Producer:
Susannah DiLallo
Rita Gagliardi
VR Technician:
Dan White
VR Assistant:
Bek Hawkey
South Music
Executive Producer:
Ann Haugen
Head Of Production:
Dan Pritikin
Dan Pritikin
Creative On-Premise Agency:
Walton Isaacson

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