A Designer Tells How He Overcame a Heart Tumor in Coors Light's Branded Film

Film About Shezi Is First in a Series of Inspirational Stories

By Alexandra Jardine. Published on Oct 10, 2016

Editor's Pick

Coors Light has created a branded content series, titled "My Climb. My Story," that centers on real-life, inspirational accounts of people who have overcome personal challenges.

The series, created by 72andSunny, kicks off with the story of Shezi, an L.A. fashion designer and entrepreneur who was diagnosed last year with a heart tumor just as he was about to launch a clothing line. Despite major surgery, Shezi relentless pursued his dream and went on to recover and launch the business, OU:RS.

The well-crafted film, directed by Daniel Addelson at Hecho En 72, takes the viewer along his journey. We go from footage of Shezi in hospital through to selecting fabric in his workshop and finally to him making a speech at his launch party (at which Coors Light is served.) It will run on Coors Light's social media channels, with more online films rolling out in the next year.

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Oct 10, 2016
Coors Light
Founder/Chief Creative Officer:
Glenn Cole
Founder/Chief Creative Officer:
John Boiler
Partner/Executive Creative Director:
Jason Norcross
Group Creative Director:
Frank Hahn
Creative Director/Designer:
Galen Graham
Creative Director (Writer):
Jed Cohen
Senior Designer:
Gabo Curielcha
Senior Writer:
Francisco Puppio
Junior Designer:
Chris Ruh
Junior Writer:
Matt Fink
Chief Production Officer:
Tom Dunlap
Group Production Director:
Nicole Haase
Junior Producer:
Chloe Scott
Group Brand Director:
James Stephens
Brand Director:
Andrew Krensky
Brand Manager:
Jena Casiean
Brand Coordinator:
Brittany Lewis
Community Manager:
Sofia Hexsel
Group Strategy Director:
Matt Johnson
Strategy Director:
Robyn Pocrnich
Junior Strategist:
Chelsea Gilroy
Data Strategist:
Annie Yuan
Partnerships & Legal Director:
Christina Rust
Partnerships & Legal Manager:
Noah Winter
Partnerships & Legal Coordinator:
Tempest Johnson
Chief Executive Officer:
Gavin Hattersley
Chief Marketing Officer:
David Kroll
Senior Marketing Director:
Elina Vives
Senior Marketing Manager:
Danielle Rappoport
Associate Marketing Manager:
Jamie Lugo
Director of Marketing Communications:
Scott Bussen
Production Company:
Daniel Addelson
Director of Photography:
Logan Triplett
Creative Director:
Evan De Haven
Senior Producer:
Jonny Edwards
Line Producer:
Brian Armstrong
Junior Producer:
Michael Bergin
Logan Triplett
Daniel Addelson
Aaron Leichter
Amanda Tuttle
Stevo Chang

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