Creativity

Cornetto Creates Glow in the Dark Ice-Cream To Surprise Movie-Goers

Food Designers Created Special Snack Using Luminscent Riboflavin

Published on Aug 06, 2014

Editor's Pick

Cornetto has created what it claims to be the "world's first glow in the dark ice-cream." The luminscent cones, designed by confectionery designers Bompas and Parr, contain riboflavin, which glows under certain conditions. The brand, owned by Unilever's Wall's, gave audiences at a showing of "World's End" in London a Mint Cornetto. When the cinema was flooded with UV light, the ice-cream lit up with a fluorescent glow, as seen in this video.

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Date
Aug 06, 2014
Client:
Cornetto

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