Corona Celebrates Day Of The Dead With Limited Edition Cans

Mexican Skull Artwork Also Features In Silk Screen Giveaway

Published on

Editor's Pick

Corona Canada is celebrating the annual Mexican Day of the Dead celebrations (on November 1 and 2) with these beautifully designed limited edition cans of Corona Extra. Designed by Zulu Alpha Kilo, the cans feature traditional Mexican skull artwork. To help promote them, Zulu also created an out of home and print campaign featuring original llustrations based on traditional Mexican "sugar skull" designs. Each design in the series represents a meaningful way of living, with themes such as love, adventure and thoughtfulness, tying in with Corona's "Live Mas Fina" campaign theme. A social media contest will give fans the opportunity to win limited edition Corona silkscreen prints of the artwork. Tear away posters will also be available in select locations around Canada allowing consumers to help themselves to a free copy.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 10, 2013
Agency:
Zulu Alpha Kilo Toronto
Chief Creation Officer:
Zak Mroueh
Client:
Corona
Executive Creative Director:
Shane Ogilvie
Design Director:
Mooren Bofill
Art Director:
Jenny Luong
Illustrator:
Jenny Luong
Writer:
Nick Asik
Mac Artist:
Brandon Dyson
Mac Artist:
Jaimy Chua
Agency Producer:
Kate Spencer
Studio Artist:
Brandon Dyson
Group Account Director:
Kate Torrance
Account Director:
Dic Dickerson
Account Executive:
Devina Hardatt
Agency Planner:
Emma Brooks
Media Agency:
MEC
Media Team:
Wes Wolch
Media Team:
David Stanton
Media Team:
Sammy Rifai
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age