Winter Recites an Ode to Summer in Corona's Delightful Ads

Spots Are Just What We Need After Those Dreadful Cold Months

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Editor's Pick

Those of you who are just starting to thaw out after this past dreadful winter will likely appreciate these new ads for Corona, created out of The Community. The anthem spot and a shorter ad actually take the point of view of Mr. Frost himself as he recites a slightly envious, but doting love letter to his fellow season. "Dear Summer," he says, "While you're out there enjoying the Sun, I'm out here shivering my icebergs off. And is it me? Or does the Sun stay out way later with you?"

More cute lines follow, set against a series of playful vignettes of attractive young folks (Millenials!) having loads of fun in the seasonal heat, hiking, enjoying the beach, bonfires, barbecues and more. Winter finally throws up his hands saying he can't even compete, when it dawns on him that Summer even has its own beer: Corona.

"Corona Extra is Summer," explained The Community CCO/Co-Founder Jose Molla. "No one knows this better than someone who has spent all of his existence watching Summer have all the fun, longing for all the joys and beauty of its counterpart: Winter."

The ads were originally created for the Hispanic market, but the positive reactions to the spots after testing with consumers and distributors convinced Corona parent Constellation Brands to broadcast them in both English and Spanish to reach total market.

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About

Credits
Date
May 29, 2015
Agency:
The Community
Chief Creative Officer, Co-Founder:
Jose Molla
Client:
Corona
Chief Creative Officer, Co-Founder:
Joaquin Molla
Creative Director:
Rodrigo Butori
Copywriter:
Aaron Zimroth
Art Director:
Aaron Willard
Senior Producer:
Julio Rangel
Production Company:
Partizan
Director:
John Dolan
Director of Photography:
Alex Lamarque
Producer:
John Benet
Head of Production:
Jennifer Gee
Editorial Company:
Beast
Editor:
Rob Watzke
Music:
Circle of Sound
Musician:
Tomas Jacobi
Color Correction/VFX:
Vapor Post
Tags
Category
Industry
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