Creativity

Corona Has an Unusual Target for Its Latest Campaign: Aliens

Beer Brand Is Sending Brewing Instructions to Exo-Planet 'Super Earth'

By Alexandra Jardine. Published on May 16, 2017

Editor's Pick

Corona has been inspired by a recent scientific discovery to send an intergalactic marketing message into outer space.

Recently, the Harvard Smithsonian Center for Astrophysics announced the discovery of the exoplanet LHS 1140B, a "Super Earth" that could possibly host life, given its similar conditions to planet Earth. So Corona in Mexico has created an audio frequency geared to LHS 1140B, and will be sending a message there through a special "transmitter" telling lifeforms there how to brew Corona.

As part of the campaign, via Leo Burnett Mexico, the brand will also install "transmitters" in different places of Mexico and will invite Mexicans to send their own messages to the planet telling them how they enjoy their life with Corona.

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About

Credits

Date
May 16, 2017
Agency:
Leo Burnett Mexico
Chief Creative Officer:
Daniel Perez Pallares
Client:
Corona
Executive Creative Director:
Federico Russi
Creative Director:
Aldo Gonzalez
Associate Creative Director:
Santiago Gonzalez
Art Director:
Roberto Gabian
Executive Producer:
Hugo Rivapalacio
Executive Producer:
Roberto Collazo
Agency Producer:
Jesus Almazan
Account Executive:
Rosalia Rocha

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