Corona Light: Your Face in Times Square

One way to shine in Times Square.

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Corona Light recently announced this big city promotion to get more popular, created out of Pereira O'Dell. The brand is asking its fans to like its Facebook page, and in return, they'll get access to an app that lets them upload their mugshots, which will be featured on a 150-foot billboard in Times Square from November 8 through December 6.

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About

Credits
Date
Oct 13, 2010
Agency:
Pereira O'Dell
Client:
Corona Light
Executive Creative Director:
Kash Sree
Agency:
Pereira O'Dell
Associate Creative Director:
Jason Apaliski
Associate Creative Director/Writer:
Joel Kaplan
Senior Interactive Producer:
Erin Dahlbeck
Interactive Project Manager:
Angie Paglino
Production Company:
BKWLD
Category
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