Corona teams with Astronomers to Transform Moon into Wedge of Lime

Earth's satellite aligns to become perfect beer topper in innovative billboard 

Published on

Editor's Pick

Is it co-incidence that the moon, when captured on a certain night, looks exactly like a wedge of lime, perfect to top off your Corona? Of course not. The brand worked with Cramer-Krasselt to launch a fun billboard in New York City that hopes to capture the orb at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and professors, and is placed at the perfect location to create "Luna Corona," which will happen only twice. The video shows it happening for the first time last month, but if you want to catch it again, the moon's coordinates will place it in that perfect alignmenton Saturday, June 15, between 8:45 and 11:00 p.,m., at 15th St. and 9th Ave in New York. 

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 13, 2013
Cramer-Krasselt Chicago
Chief Creative Officer:
Marshall Ross
Executive Creative Director:
Derek Green
Group Creative Director:
Derek Sherman
Group Creative Director:
Jimmy Olson
Art Director:
Jimmy Olson
Art Director:
Brandon Knowlden
Art Director:
Rick Standley
Kris Kennedy
Derek Sherman
Senior Production Manager:
Julie Roberts
Assistant Studio Manager:
Chris Darnielle
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age