Cosmo For Guys: iPad Head Girl

Swipe, tap and click: What are they really thinking about?

Published on Aug 02, 2011

Editor's Pick

To generate buzz for Hearst's new guys-targeted iPad magazine, "Cosmo For Guys," Thinkmodo tried to offer insight into an age-old question: How do women think?

A girl with an iPad structure encasing her head walks around New York City's Bryant Park -- from all four sides, the image of her face on the screen looks up, down, winks and even reads a book. But what goes on inside her noggin is revealed in the film's finale.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 02, 2011
Cosmo For Guys
Creative Director:
James L. Percelay
Creative Director:
Michael Krivicka
Michael Krivicka
Assistant Camera:
Tom Graney
Mia Van de Water

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.