Best of 2015 No. 4 Print/OOH/Design: Cosmo's U.K. Cover Highlights 'Honor Killings' With Shocking Image of Suffocation

Plastic Wrap for Charity Karma Nirvana Was Inspired by a 2004 Murder

Published on Jan 14, 2015

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

This idea at #4 in Print/OOH/Design from Leo Burnett Change showed that even the most brilliant ideas can take the simplest forms. The shocking ad promoting awareness of violence against women from charity Karma Nirvana was a cover wrap on the January edition of Cosmopolitan U.K. It featured the horrific image of a woman suffocating, the idea intensified and made all the more real by the plastic covering that typically sheaths monthly magazines.

Original Story:

The U.K. edition of Cosmopolitan this month carries a cover wrap featuring an image of a woman being suffocated, to highlight the incidence of so-called "honor killings" (when women are killed by their families in the name of honor). The shocking picture is made even more impactful by the plastic that often envelops monthly mags.

The design, for charity Karma Nirvana, was inspired by the murder of Shafilea Ahmed, a 17-year-old British-Pakistani woman who was suffocated and killed by her parents in front of her siblings in 2004. Created by Leo Burnett Change, it will run on limited editions of the February issue of Cosmo to help raise awareness and will also be distributed at a lobbying event at the Houses of Parliament that is debating violence against women this week. A social campaign will include this short online film, showing the plastic wrapping being ripped off.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Jan 14, 2015
Leo Burnett Change
Cosmopolitan (U.K.)

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.