Creativity

Cossette: Fruitcake, Reinvented

A challenge!

Published on Dec 11, 2012

Editor's Pick

The fruitcake is a reviled dessert. So reviled, in fact, that 13% of people who buy it are buying it to be "ironic." So, a challenge was born. Cossette Vancouver embarks on a scientific journey to turn fruitcake into something that people will love. Check out the recipe, and directions, on this site.

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About

Credits

Date
Dec 11, 2012
Agency:
Cossette Vancouver
Client:
Cossette
Creative Director:
Michael Milardo
Creative Director:
Nick Richards
Art Director:
Bart Batchelor
Copywriter:
Kate Roland
Designer:
Andrew MacPhee
Web Design/Development:
Cameron McNab
Agency Producer:
Andrea MacFarlane
Agency Producer:
April Haffenden
Studio Artist:
Rob Horsman
Studio Artist:
Connie Fu
Photographer:
Philip Jarmain
Photographer:
Andrew MacPhee
Video Director/Editor:
Chris Nielsen
Sound Design:
Wave

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