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Cotton Inc.: Mystery Fabric

In a noble effort to save unwitting shoppers from the frightening epidemic known as "mystery fabric," Cotton Incorporated and DDB New York have created a web-based awareness campaign to educate consumers on the importance of label-c

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In a noble effort to save unwitting shoppers from the frightening epidemic known as "mystery fabric," Cotton Incorporated and DDB New York have created a web-based awareness campaign to educate consumers on the importance of label-checking for 100% cotton apparel. The Mystery Fabric parody website features video content like the Fashion Victim Files (testimonials by real-life victims relating their harrowing non-cotton experiences), as well as learning tools like the name generator (which spits out amusing definitions for faux fabrics like "fibramonolux"), a Flash-powered shopping game and a revealing fabric quiz. And those who wish to try the user-generated craze on for size can submit their own mystery fabric stories directly to the site.
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About

Credits
Date
Oct 16, 2006
Chief Creative Officer:
Lee Garfinkel
Creative Director:
Joseph Cianciotto
Senior Producer:
Brian Cook
Senior Project Manager:
Stacey Mellus
Art Director:
Haley Fulop
Senior Copywriter:
Brian Kalina
Art Director:
Maggie Morris
Copywriter:
Kevin McHugh
Agency:
DDB New York
Client:
Cotton Inc.
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