Didn't Poop and Scoop? This Spanish Town Will Courier Your Dog's Mess To You

Brunete decides to courier back dog mess as 'lost property'

Published on

Editor's Pick

How do you deal with dog owners who don't poop and scoop? The town of Brunete, on the outskirts of Madrid, teamed up with McCann on a limited budget to decrease the amount of dog poop on the town's streets. The agency employed 20 volunteers to patrol the streets, observing who left the mess out, then asking for the pet's name in a friendly way. They then looked up the owners' addresses via the Town Hall databases, and packaged up the dog poop as "Lost Property," to return it via courier. According to the agency, there has been a 70% drop in the amount of poop on Brunete's streets. 

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 06, 2013
McCann Madrid
Council of Brunete
Creative Managing Director:
Monica Moro
Executive Creative Director:
Raquel Martinez
Executive Creative Director:
Jon Lavin
Creative Director/Copywriter:
Mikel Echeverria
Art Director:
Ricardo Rovira
Juanjo Ocio
Juanjo Ocio
Santiago Urgel
Film Production Company:
The Film House
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age