Didn't Poop and Scoop? This Spanish Town Will Courier Your Dog's Mess To You

Brunete decides to courier back dog mess as 'lost property'

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How do you deal with dog owners who don't poop and scoop? The town of Brunete, on the outskirts of Madrid, teamed up with McCann on a limited budget to decrease the amount of dog poop on the town's streets. The agency employed 20 volunteers to patrol the streets, observing who left the mess out, then asking for the pet's name in a friendly way. They then looked up the owners' addresses via the Town Hall databases, and packaged up the dog poop as "Lost Property," to return it via courier. According to the agency, there has been a 70% drop in the amount of poop on Brunete's streets. 

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About

Credits
Date
Jun 06, 2013
Agency:
McCann Madrid
Client:
Council of Brunete
Creative Managing Director:
Monica Moro
Executive Creative Director:
Raquel Martinez
Executive Creative Director:
Jon Lavin
Creative Director/Copywriter:
Mikel Echeverria
Art Director:
Ricardo Rovira
Director:
Juanjo Ocio
Producer:
Juanjo Ocio
Producer:
Santiago Urgel
Film Production Company:
The Film House
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