This Beautiful ABC Book Was Designed by Young Art Therapy Students

Creatives at CP&B London Gave Kids a Briefing

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Agency CP&B London worked with a different kind of client on its latest project: it briefed elementary school-aged children at London art therapy charity Art Room to create the designs for a beautiful new book which reimagines the alphabet.

The book, which launches next week (Feb. 23) exclusively at London department store Selfridges, brings together the work of four London schools: St. Andrews Primary School, Robert Blair Primary School, Tufnell Park Primary and Regents High School in Camden. The children, who undergo art therapy at the Art Room as a way to raise their self-esteem and self-confidence, were given an official briefing from creative directors at CP&B. They then brainstormed ideas and imagery that could bring each letter to life in 2017: for example, A is for Atom, D is for Dream whilst E is for Emoji.

Emily King, writer, curator and Patron of The Art Room, has written a foreword for the book which appears alongside an introduction to the project by Dave Buonaguidi, chief creative officer of CP&B. The books will go on general sale after the exclusive launch at Selfridges for a recommended retail price of 12 pounds ($15), and a minimum of six pounds from the sale of each book will go to The Art Room.

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About

Credits
Date
Feb 16, 2017
Agency:
Crispin Porter + Bogusky London
Client:
CP&B London
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