Creativity

This 'Ad-Blocked' September Vogue is Yours for $4 Million

A Korean Craigslister Cuts Out all the Ads

Published on Sep 30, 2013

Editor's Pick

This year's September Vogue had 665 ad pages, the highest number of ad pages for the fashion Bible since 2008. That's well and good for magazine publishers, but if you're in it for the articles, perhaps a bit of a drag. A Korean Craigslister has made it his mission to give you an ad-free experience. Using scissors and a permanent marker, the pages with ads have been either cut out or blacked out, so you can "enjoy an uninterrupted read of the most anticipated issue" of the tome.

However, the price is over $4 million. Why? He or she explains: "By referencing Vogue's media rate cards, I calculating [sic] the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads. This was the amount advertisers spent so you could buy your copy of Vogue at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you."

Fair enough?

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About

Credits

Date
Sep 30, 2013
Client:
Craigslist

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