Creativity

This 'Human Billboard' Tattooed With Insults Highlighted Racism in France

Man Walked the Streets of Paris Ahead of the French Election

By Alexandra Jardine. Published on May 19, 2017

Editor's Pick

French anti-racism organization Le Conseil Representatif des Associations Noires (Le CRAN) highlighted the country's ongoing racism problems ahead of the country's Election last month, by sending a man through the streets of Paris tattooed in racist insults.

Agency Leo Burnett Paris collated the racist insults and names included in the tattoos via social media, interviews with celebrities and audio testimonials. On April 24, Le CRAN sent the man out into crowded areas of the city to hand out leaflets, and encouraged people to tweet about it with the hashtag #jeffaceleracisme. With National Front leader Marine Le Pen running for President at the time, it was a timely stunt.

"We want to alert the French to racist insults, the impact of which is often underestimated," explained Louis Georges Tin, president of Le CRAN, in a statement.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 19, 2017
Agency:
Leo Burnett Paris
Client:
CRAN
Production:
Blacktool
Director:
Clement Langlais
Director:
Brieuc Dupont
Executive Creative Director:
Kurt Novack
Creative Director:
David Martin Angelus
Art Director:
Mohamed Bareche
Copywriter:
Montassar Chlaika
Director of Photography:
Olivier Guerbois
Production Manager:
Adrienne Marquet

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.