Creativity

Crate & Barrel's Cute Film Recounts Tales of Love Over Housewares

Preacher Brings Former Registry Members Together to Recall Their Hookups

By Ann-Christine Diaz. Published on Jul 06, 2017

Editor's Pick

Austin-based Preacher continues to turn up the charm for home retailer Crate and Barrel in "Welcome Love In," a film highlighting a diverse group of real couples as they recount their original hookup stories -- while subtly promoting the store's own products and gift registry.

The interview-style spot shows each couple sitting in a Crate and Barrel-styled living room telling their love tales. All the while, on the table before them, the store's wares, which the received as registrants at the store, appear in cameos throughout. There's even a husband and wife who registered more than 40 years ago.

The campaign kicks off the store's gift and wedding registry season. Previously, Preacher created a cute Christmas ad about the unexpected guests who drop in during the holiday season.

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About

Credits

Date
Jul 06, 2017
Agency:
Preacher
Chief Creative Officer:
Rob Baird
Client:
Crate & Barrel
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Producer:
Jill Silberstein
Senior Brand Manager:
Stephanie Smith
Business Affairs:
Miiko Martin
Associate Creative Director:
Kim Nguyen
Producer:
Berndt Mader
Director:
Ben Steinbauer
Art Director:
Brunno Cortez
Production Company:
The Bear
Copywriter:
Justin Han
Line Producer:
Janice Woods
Director of Photography:
David McMurry
Casting:
O'Connor
Casting Edit House:
Lucky Post
Executive Producer:
Jessica Berry
Producer:
Caroline Stephens
Editor:
Elizabeth V. Moore
Mix:
Pony Sound
Colorist:
Neil Anderson

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