Creativity

Reese Witherspoon Is a Hostess With the Mostess in Crate & Barrel's Holiday Campaign

Christmas Creep? Campaign From Preacher Gets Us Thinking About the Holidays

By Adrianne Pasquarelli. Published on Oct 10, 2017

Editor's Pick

It may be 80 degrees in New York but the never-ending summer isn't stopping marketers from moving forward with holiday plans--early as usual. Furniture and home décor brand Crate & Barrel has tapped actress Reese Witherspoon as its first-ever spokesperson, breaking the retailer's holiday campaign today.

Created out of Preacher, "Make this Season Merry and Just Right" has comedic fun with the type-A persona Witherspoon has cultivated in her onscreen roles, from "Election" badass Tracy Flick to her more recent turn as Madeline Mackenzie on "Big Little Lies."

In a 30-second spot, Witherspoon is the hostess with the mostess, juggling flaming cocktails with popcorn ornaments and taste-testing 37 varieties of cranberry sauce before settling on the best recipe for a holiday gathering. Shorter versions depict her crafting the perfect flaming garnish (after practicing with a fire extinguisher), serving a delicious cranberry sauce (after testing out tens of different versions) and assembling (and munching) popcorn decorations for the tree.

The ads will run digitally and on social media beginning Tuesday, more than two weeks earlier than Crate & Barrel's 2016 holiday effort. TV spots in 30-and 15-second versions will air nationally Oct. 29.

Read the full story behind Crate and Barrel's 2017 holiday marketing push here.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 10, 2017
Agency:
Preacher
Chief Creative Officer:
Rob Baird
Client:
Crate and Barrel
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Executive Producer:
Stacey Higgins Guerrero
Producer:
Jill Silberstein
Creative Director:
Kim Nguyen
Copywriter:
Kim Nguyen
Copywriter:
Justin Han
Creative Director:
Kellyn Blount
Art Director:
Kellyn Blount
Art Director:
Brunno Cortez
Senior Brand Manager:
Stephanie Smith
Senior Strategist:
Jess Neill
Business Affairs:
Miiko Martin
Production Company:
Caviar
Director:
Marielle Heller
Executive Producer:
Kim Dellara
Line Producer:
Michele Abbott
Director of Photography:
Brandon Trost
Production Designer:
Jonah Markewitz
Edit House:
Cut+Run
Executive Producer:
Bebe Baldwin
Producer:
Joanna Hall

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.