Creativity

Cratoni: Avoid Head Injuries

This impossible to miss mixed-media print and poster campaign for German helmet maker Cratoni is, oddly, about everything but biking. The intention of the local office of DDB is not to hit people over the head with the message, so to speak. Unlike, s

Published on Apr 04, 2006

Editor's Pick

This impossible to miss mixed-media print and poster campaign for German helmet maker Cratoni is, oddly, about everything but biking. The intention of the local office of DDB is not to hit people over the head with the message, so to speak. Unlike, say, China and Vietnam, bikes are not a major form of transportation in Singapore, and helmet use is even more casual; "There are no strict laws requiring people to use helmets, and not everyone bothers wearing one," says AD/illustrator Khalid Osman.

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About

Credits

Date
Apr 04, 2006
Client:
Cratoni
Executive Creative Director:
Neil Johnson
Creative Director:
Terrence Tan
Copywriter:
Priti Kapur
Art Director/Illustrator:
Khalid Osman
Photographer:
Lee Chee Kean
Agency:
DDB Singapore

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