Cravendale: Cats with Thumbs--Best of 2011 TV #7

The kitties are coming

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Editor's Pick

We all know cats are after our milk. But what if they also had opposable thumbs? This UK spot from Cravendale created out of Wieden + Kennedy London, and ranking among the best work of 2011, imagines the scenario.

Having waved goodbye to its animated cow, pirate and cyclist characters, this spot kicks off a new campaign, Milk Matters, for Cravendale. Bertrum, the lead cat in the film, can also be followed on Facebook, and appears on a new website, TheMilkMatters, designed by Outside Line.

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About

Credits
Date
Mar 01, 2011
Agency:
Wieden + Kennedy London
Client:
Cravendale
Creative Director:
Sam Heath
Agency:
Wieden + Kennedy London
Creative Director:
Chris Groom
Creative:
Hollie Sayers
Creative:
Freddie Powell
Agency Producer:
Lucy Russell
Planner:
Theo Izzard Brown
Media Planning:
Carat
Production Company:
Smith and Jones Films
Director:
Ulf Johansson
Production Company Producer:
Philippa Smith
Offline Editor:
The Whitehouse
Editor:
Russell Icke
Post Production:
MPC
Lead Flame/VFX Supervisor:
Kamen Markov
Assist Flame:
Richard McKeand
Assist Nuke:
Ryan Hadfield
Assist Nuke:
Heather Goodenough
Assist Nuke:
Neil Griffiths
Matte Painter:
Charlotte Tyson
Telecine:
Jean Clement Soret
Post Producer:
Josh King
Sound Studio:
Wave London
Engineer:
Jack Sedgwick
Music:
Tonic Music
Composer:
Multiverse

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