Creativity

Cravendale: Cats with Thumbs--Best of 2011 TV #7

The kitties are coming

Published on Mar 01, 2011

Editor's Pick

We all know cats are after our milk. But what if they also had opposable thumbs? This UK spot from Cravendale created out of Wieden + Kennedy London, and ranking among the best work of 2011, imagines the scenario.

Having waved goodbye to its animated cow, pirate and cyclist characters, this spot kicks off a new campaign, Milk Matters, for Cravendale. Bertrum, the lead cat in the film, can also be followed on Facebook, and appears on a new website, TheMilkMatters, designed by Outside Line.

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About

Credits

Date
Mar 01, 2011
Agency:
Wieden + Kennedy London
Client:
Cravendale
Creative Director:
Sam Heath
Agency:
Wieden + Kennedy London
Creative Director:
Chris Groom
Creative:
Hollie Sayers
Creative:
Freddie Powell
Agency Producer:
Lucy Russell
Planner:
Theo Izzard Brown
Media Planning:
Carat
Production Company:
Smith and Jones Films
Director:
Ulf Johansson
Production Company Producer:
Philippa Smith
Offline Editor:
The Whitehouse
Editor:
Russell Icke
Post Production:
MPC
Lead Flame/VFX Supervisor:
Kamen Markov
Assist Flame:
Richard McKeand
Assist Nuke:
Ryan Hadfield
Assist Nuke:
Heather Goodenough
Assist Nuke:
Neil Griffiths
Matte Painter:
Charlotte Tyson
Telecine:
Jean Clement Soret
Post Producer:
Josh King
Sound Studio:
Wave London
Engineer:
Jack Sedgwick
Music:
Tonic Music
Composer:
Multiverse

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