Cravendale: Epic Straws Film

Drink your milk through the craziest straw.

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Bertram Thumbcat's milk-stealing instruments -- previously teased in a Wieden & Kennedy spot for Cravendale -- are a reality. EPIC straws -- the extreme pilfering instruments for Cravendale -- are helix-like kits of straws that come with a voucher-redemption scheme upon purchase of the milk. The film promoting the straws, seen here, will be released on the brand's social media channels starting this week. A second phase of the social campaign, to be released in October, will feature films showing local sports teams playing a new kind of sport, competing to see who can drink milk the fastest, using the most creative EPIC straw constructions.

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Sep 24, 2012
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