Creativity

Cravendale: Make the Tea

The new tea party

Published on Feb 25, 2011

Editor's Pick

We know how much the Brits love their tea. Now Arla Foods' milk brand Cravendale is helping them make the office tea-making ritual more fun with a new version of its MakeTheTea.com site.

Users can now set their tea to exactly the right shade, put their group’s brewing skills to the test in 'cuppa comments' and create their own avatars, complete with funky hairdos and accessories. They can also share their tea-making achievements on Twitter and Facebook.

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About

Credits

Date
Feb 25, 2011
Agency:
Outside Line
Client:
Cravendale

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