Cravendale: Milk Matters

Goodby isn't the only name in town hyping the value of milk. Now, W + K, London is getting in on the action, with a little help from Nexus Productions and Unit 9, by transitioning its "Milk Matters" TV spots into a

Published on

Editor's Pick

Goodby isn't the only name in town hyping the value of milk. Now, W + K, London is getting in on the action, with a little help from Nexus Productions and Unit 9, by transitioning its "Milk Matters" TV spots into a full-functioning site based on its three main characters–-a cyclist,  a pirate and a cow.

The animated trio, who were the protagonists of two UK-based commercials, are making their online debut with a site reminiscent of the outdoorsy virtual playground from Red Interactive. With another set of chirping birds and rolling hills, the colorfully designed homepage adds a new twist by letting visitors select amongst the characters in a real-time environment, let them stroll the grounds and insert the eclectic gang in their own 60-second films. They can then hit the shiny red button to record the clips, add to a gallery and/or "clip fridge" and use the almighty send-to-a-friend option. 

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age