Creativity

Cravendale: Milk Matters

Goodby isn't the only name in town hyping the value of milk. Now, W + K, London is getting in on the action, with a little help from Nexus Productions and Unit 9, by transitioning its "Milk Matters" TV spots into a

Published on Sep 05, 2007

Editor's Pick

Goodby isn't the only name in town hyping the value of milk. Now, W + K, London is getting in on the action, with a little help from Nexus Productions and Unit 9, by transitioning its "Milk Matters" TV spots into a full-functioning site based on its three main characters–-a cyclist,  a pirate and a cow.

The animated trio, who were the protagonists of two UK-based commercials, are making their online debut with a site reminiscent of the outdoorsy virtual playground from Red Interactive. With another set of chirping birds and rolling hills, the colorfully designed homepage adds a new twist by letting visitors select amongst the characters in a real-time environment, let them stroll the grounds and insert the eclectic gang in their own 60-second films. They can then hit the shiny red button to record the clips, add to a gallery and/or "clip fridge" and use the almighty send-to-a-friend option. 

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