Creativity

Cravendale Introduces the Legend of the Mythical 'Moonicow'

A 'Mockumentary' Style Spot From U.K. Dairy Brand

By Alexandra Jardine. Published on Aug 04, 2017

Editor's Pick

Cravendale invents a whole new mythical creature in its latest ad, from which the U.K. dairy brand apparently gets its frothy milk.

A tongue-in-cheek, "mockumentary" style film from Wieden & Kennedy London introduces viewers to the legend of the "Moonicow," which, Loch Ness-monster style, has never actually been seen but leaves behind plenty of circumstantial evidence.

Directed by Brass Eye's Michael Cumming and produced by Moxie, the film features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage. It's part of a three million pound spend for the brand that will also include support from celebrities and food bloggers.

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About

Credits

Date
Aug 04, 2017
Agency:
Wieden & Kennedy London
Client:
Cravendale
Creative Director:
Dan Norris
Creative Director:
Ray Shaughnessy
Creative:
Alexandra Sattlecker
Creative:
Linda Weitgasser
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Group Account Director:
Laura King
Account Director:
Alexandra von Puttkamer
Account Manager:
Vicki Sinclair
Planning Director:
Georgia Challis
Planner:
Rachel Hamburger
TV Producer:
James Laughton
Creative Producer:
Giedre Miniotaite
Production Company:
Moxie
Director:
Michael Cumming
Line Producer:
Alicia Heale
VFX Company:
MPC
VFX Producer:
Sophie Hogg
VFX Supervisor:
Jonathan Box
Colorist:
Jean Clement
Sound Company:
String and Tins
Sound Designer:
Mike Bamford
Sound Producer:
Sam Brock
Sound Producer:
Matej Oreskovic

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