Milk Drinkers Get a Groovy Makeover From Cravendale

'70s Style Hero is Fond of the White Stuff

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Editor's Pick

Is U.K. milk brand Cravendale telling us something about the contents of the white stuff? The hero of its latest ad, by Wieden & Kennedy London and directed by the collective Canada, reminds us more of a dude in an alcohol ad; maybe a cross between the Southern Comfort "comfortable" guys and the Heineken "Legends." And with his '70s mustache, there's also a touch of "American Hustle" about him. Still, it's a bold new direction for the brand, all in the name of giving milk drinking a groovy new makeover. The brand won plaudits for its Cats With Thumbs spots back in 2011.

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May 09, 2015
Wieden + Kennedy London
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