Zach King, the Vine, YouTube and Instagram star, has collaborated with Crayola on this charmingly animated film from Crayola -- but it's the coloring that is the real star.
The film opens with King (who's known for his "magic" vines) having just finished coloring and uploading a superhero character, using Crayola's Easy Animation Studio app, with other attempts discarded on the floor. When he leaves the room, some of the characters start to come to life. With monsters, bad guys and spaceships on the loose, it's up to the superhero to climb out of the tablet and save the world.
The video, by Mcgarrybowen New York, is running on YouTube and King has also posted it on his Facebook page, where he has over two million followers. It's part of a larger holiday campaign by Crayola that features other kid influencers, plus demonstration videos, in-store sampling, social media support, and PR.