Creativity

Vine Star Zach King Brings Coloring to Life in This Cool Crayola Animation

Film Promotes EasyAnimation App

By Alexandra Jardine. Published on Nov 24, 2015

Editor's Pick

Zach King, the Vine, YouTube and Instagram star, has collaborated with Crayola on this charmingly animated film from Crayola -- but it's the coloring that is the real star.

The film opens with King (who's known for his "magic" vines) having just finished coloring and uploading a superhero character, using Crayola's Easy Animation Studio app, with other attempts discarded on the floor. When he leaves the room, some of the characters start to come to life. With monsters, bad guys and spaceships on the loose, it's up to the superhero to climb out of the tablet and save the world.

The video, by Mcgarrybowen New York, is running on YouTube and King has also posted it on his Facebook page, where he has over two million followers. It's part of a larger holiday campaign by Crayola that features other kid influencers, plus demonstration videos, in-store sampling, social media support, and PR.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 24, 2015
Agency:
mcgarrybowen New York
Client:
Crayola
Creative and Production:
Zach King Studios

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.